Visa Global Merchant Chargeback Monitoring Programme
Potential Fines
When a merchant's CTR is above 2% then the potential Visa fine is between $100
and $200 per chargeback (at Visa's discretion). Therefore, an appeal process
exists when the circumstances of the excess are identified as well as the
merchant's actions to correct the situation.
Note:
1. For the purposes of administering Merchant compliance under the Global Merchant
Chargeback Monitoring Program, if a merchant submits transactions for a single
Merchant location using multiple names, Visa Europe may group the Merchant
activity performed under the multiple names.
2. If Visa Europe determines that an Acquirer or its Merchant modified the Merchant
name or Merchant data in any way to circumvent the Global Merchant Chargeback
Monitoring Program, Visa Europe may:
• Assess a fine of US $10,000 per Merchant, per month, to the Acquirer;
• Permanently disqualify the Merchant and its principals from participating in
the Visa program.
Potential termination
Please be aware that some acquirers will terminate merchants if they
remain in the VISA GMCMP for a total of 3 months.
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