,.($*$5$17,(
+RHODQJLVGHJDUDQWLHYDQ,.($JHOGLJ"
'H]HJDUDQWLHLVYLMIMDDUJHOGLJYDQDI
GHRRUVSURQNHOLMNHGDWXPYDQDDQNRRSYDQ
XZDSSDUDDWELM,.($WHQ]LMKHWDSSDUDDW
YDQKHWPHUN/$*$1LVGDQJHOGWHHQ
JDUDQWLHSHULRGHYDQWZHHMDDU'H
RULJLQHOHNDVVDERQLVQRGLJDOV
DDQNRRSEHZLMV$OVHUWLMGHQVGH
JDUDQWLHSHULRGHZHUN]DDPKHGHQZRUGHQ
XLWJHYRHUGZRUGWGHJDUDQWLHSHULRGHYDQ
KHWDSSDUDDWQLHWYHUOHQJGGDWJHOGWRRN
YRRUGHQLHXZHRQGHUGHOHQ
:HONHDSSDUDWXXUYDOWQLHWRQGHUGHYLMI
MDDUJDUDQWLHYDQ,.($"
'HDSSDUDWHQYDQKHWPHUN/$*$1HQDOOH
DSSDUDWHQGLHJHNRFKW]LMQYyyUDXJXVWXV
:LH]DOGHVHUYLFHXLWYRHUHQ"
'H,.($VHUYLFHGLHQVW]DOGHVHUYLFH
XLWYRHUHQYLDKHWHLJHQEHGULMIRIKHW
HUNHQGHVHUYLFHSDUWQHUQHWZHUN
:DWYDOWHURQGHUGHJDUDQWLH"
'HJDUDQWLHGHNWVWRULQJHQYDQKHW
DSSDUDDWGLHYHURRU]DDNW]LMQGRRU
YHUNHHUGHFRQVWUXFWLHRIPDWHULDDOIRXWHQ
YDQDIGHDDQNRRSGDWXPELM,.($'H]H
JDUDQWLHLVXLWVOXLWHQGYDQWRHSDVVLQJELM
KXLVKRXGHOLMNJHEUXLN'HXLW]RQGHULQJHQ
ZRUGHQRQGHUGHKRRIGLQJ´:DWYDOWHUQLHW
RQGHUGH]HJDUDQWLH"µJHVSHFLILFHHUG
%LQQHQGHJDUDQWLHSHULRGHZRUGHQHUJHHQ
NRVWHQRPGHVWRULQJWHYHUKHOSHQ
DDQJHUHNHQGGZ]UHSDUDWLHV
RQGHUGHOHQDUEHLGVORRQHQWUDQVSRUWRS
YRRUZDDUGHGDWKHWDSSDUDDWWRHJDQNHOLMN
LVYRRUUHSDUDWLH]RQGHUVSHFLDOHNRVWHQHQ
GDWKHWGHIHFWEHWUHNNLQJKHHIWRS
YHUNHHUGHFRQVWUXFWLHRIPDWHULDDOIRXWHQ
GLHRQGHUGHJDUDQWLHYDOOHQ2SGH]H
YRRUZDDUGHQ]LMQGH(*ULFKWOLMQHQ1U
(*HQGHUHVSHFWLHYHOLMNH
SODDWVHOLMNHYRRUVFKULIWHQYDQWRHSDVVLQJ
9HUYDQJHQRQGHUGHOHQZRUGHQKHW
HLJHQGRPYDQ,.($
:DW]DO,.($GRHQRPKHWSUREOHHPRSWH
ORVVHQ"
'HGRRU,.($DDQJHVWHOGHVHUYLFHGLHQVW]DO
KHWSURGXFWRQGHU]RHNHQHQEHSDOHQGLW
XLWVOXLWHQGWHUHLJHQEHRRUGHOLQJRIKHW
JHGHNWZRUGWGRRUGH]HJDUDQWLH$OVKHW
JHGHNWEOLMNWWH]LMQ]DOGH,.($
VHUYLFHGLHQVWRIGHHUNHQGHVHUYLFHSDUWQHU
GDQYLDKHWHLJHQEHGULMIXLWVOXLWHQGWHU
HLJHQEHRRUGHOLQJRIZHOKHWGHIHFWH
SURGXFWUHSDUHUHQRIKHWYHUYDQJHQGRRU
KHW]HOIGHRIHHQYHUJHOLMNEDDUSURGXFW
:DWYDOWHUQLHWRQGHUGH]HJDUDQWLH"
1RUPDOHVOLMWDJH
2S]HWWHOLMNDDQJHEUDFKWHVFKDGHRI
VFKDGHGRRUYHUZDDUOR]LQJVFKDGH
YHURRU]DDNWGRRUKHWQLHWRSYROJHQYDQ
GHEHGLHQLQJVKDQGOHLGLQJRQMXLVWH
LQVWDOODWLHRIDDQVOXLWLQJRSHHQYHUNHHUG
YROWDJHVFKDGHYHURRU]DDNWGRRU
FKHPLVFKHRIHOHNWURFKHPLVFKHUHDFWLH
URHVWFRUURVLHRIZDWHUVFKDGHPDDUQLHW
EHSHUNWWRWVFKDGHYHURRU]DDNWGRRU
RYHUPDWLJNDONJHKDOWHYDQGH
ZDWHUWRHYRHUVFKDGHYHURRU]DDNWGRRU
DEQRUPDOHRPJHYLQJVRPVWDQGLJKHGHQ
9HUEUXLNVRQGHUGHOHQPHWLQEHJULSYDQ
EDWWHULMHQHQODPSMHV
1LHWIXQFWLRQHOHHQGHFRUDWLHYH
RQGHUGHOHQGLHQLHWYDQLQYORHG]LMQRS
KHWQRUPDOHJHEUXLNYDQKHWDSSDUDDW
LQFOXVLHIHYHQWXHOHNUDVVHQHQPRJHOLMNH
NOHXUYHUVFKLOOHQ
2QYRRU]LHQHVFKDGHYHURRU]DDNWGRRU
YUHHPGHYRRUZHUSHQRIVWRIIHQHQKHW
UHLQLJHQRIGHEORNNHUHQYDQILOWHUV
DIYRHUV\VWHPHQRIZDVPLGGHOODGHV
1('(5/$1'6