Standard
Displays the picture with normal contrast, brightness and sharpness levels.
Eco / APS
The Energy Saver feature changes settings on the TV to reduce power consumption.
The configurable items differ depending on model.
Cinema
Suitable picture for movies.
Sports / Football / Cricket
Suitable picture for sports games. Sharpens the image of rapid movements such as
kicking or throwing a ball.
The name of the sport may differ depending on region.
Game
Suitable picture for gameplay.
HDR Effect
This feature lets you enjoy a more dynamic, clearer image by correcting the light and
dark areas of the display.
This feature provides a realistic image, even when the source image’s gradation level
is high.
If you set Picture Mode to HDR Effect, you will not be able to use some of Picture
Mode Settings.
Expert
Colours adjusted by Technicolor’s renowned colour scientists, who work on
Hollywood’s premium content.
Expert (Bright Room) / Expert (Dark Room)
Allows an expert, or anyone who loves picture quality, to tune to the best picture
quality. This option is an adjustment menu provided for ISF-certified picture quality
tuning experts. (The ISF logo can only be used in connection with an ISF-certified
TV.)
ISFccc : Imaging Science Foundation Certified Calibration Control.
